The four word sentence that’s a small business deal-breaker (and how to make sure they never say it)

Small business marketing means understanding where they’re coming from. And frankly, they just don’t believe you can deliver the goods.

In the early stages of my business, I didn’t have a lot of testimonials.

So initially I was baffled the first time someone clicked on a “buy” button for a consultation…someone who was a total stranger, in another state, who’d never done a get-acquainted call. And I was surprised when people would click on my product “buy” buttons.

Some of my clients shared the same experience — total strangers would engage on their websites. Others had to spend much more time on one-to-one calls. Almost always, when we worked on the copy, they got to spend less face time and phone time to get clients.

It took me a while to figure this out. What clues did customers find in the content? What small tweaks to the copy would get prospects to say, “This one’s the real deal”?

As a college professor, in my former incarnation, I’d studied trust. And now I analyzed the content of the sales pages, blog posts and more.

Some differences surprised me. Who knew… telling a certain story would bring buyers? Being creative and original…more buyers!

Some didn’t. Case studies win every time. They’re just challenging to create.

So I created a couple of courses — Content for Credibility and Case Studies for more Clients. If you bought each one separately, your total would be $196.

But, just for this week, I’m bundling these 2 courses together for a very special price — $99. If you’d like to go right to the sales page, you can click here.

Introducing: The Content Credibility Pop-Up Bundle: 2 Courses Specially Priced

My course, Content for Credibility, takes you step-by-step through the 6 Pillars of Credibility and shows you a few subtle tweaks that will transform your prospect’s responses.

Even better: There’s no better way to create credibility than by writing a case study…a unique combination of copywriting and persuasive storytelling. Hiring a case study pro can cost you thousands…