The four word sentence that’s a small business deal-breaker (and how to make sure they never say it)

Cathy Goodwin
3 min readApr 25

Small business marketing means understanding where they’re coming from. And frankly, they just don’t believe you can deliver the goods.

In the early stages of my business, I didn’t have a lot of testimonials.

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.