The four word sentence that’s a small business deal-breaker (and how to make sure they never say it)

Cathy Goodwin
3 min readApr 25, 2023

Small business marketing means understanding where they’re coming from. And frankly, they just don’t believe you can deliver the goods.

In the early stages of my business, I didn’t have a lot of testimonials.

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com