May 7, 2021
2 min read
Do this when your program isn’t attracting an enthusiastic audience.
Buyers bring stories. They’re looking for you to give them a happy ending.
A few years ago I got a brilliant idea for a summit program, the kind where you invite well-known people in your field to join you. The idea was so good, I had no trouble enlisting people to join. I ended up with a…
