The ONE Kind of Story That Positions You As An Expert

Cathy Goodwin
6 min readFeb 2, 2020

Get more clients by promoting your expertise with these strategies.

Photo by Jesus Kiteque on Unsplash

When you need a new roof, would you rather hire a licensed contractor who’s been in business for ten years? Or would you choose your well-meaning brother-in-law who’s got some time on his hands?

Most likely you’ll pick the contractor and invite your brother-in-law to celebrate the…

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com