How To Position Yourself As An Expert

Cathy Goodwin
5 min readFeb 2, 2020

Get more clients by promoting your expertise with these strategies.

Photo by Jesus Kiteque on Unsplash

When you need a new roof, would you rather hire a licensed contractor who’s been in business for ten years? Or would you choose your well-meaning brother-in-law who’s got some time on his hands?

Most likely you’ll pick the contractor and invite your brother-in-law to celebrate the new roof when it’s done.

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.