Member-only story
The Perfect Branding Story For An Independent Professional
Use your story to differentiate yourself and show how you bring in big wins for your clients.
You’ve probably been told to be sure your colors, fonts, and graphic symbols need to be consistent. So you choose a color palette, an image style, a set of fonts, and more.
If you go deeper you won’t just choose the visual components. You’ll ask, “Are my choices consistent with my brand?”
For example, if you want to be known for excitement and intrigue, would you want to use pastel colors?
Anita was a lawyer who needed some online content to build her practice. She helped clients collect overdue loan payments and also, taking the other side, defend themselves from illegal collection practices.
Looking for inspiration, she explored websites designed for spas and fashion — businesses targeting women in a playful, feminine way. Those websites appealed to her as a customer.
She needed to switch gears to ask, “What are my clients looking for?”
She knew the answer: They sought a tough, tenacious advocate who would fearlessly confront angry…
