The Right & Wrong Place For Vulnerability In Your Business Story

Cathy Goodwin
3 min readMar 11, 2022

Understanding vulnerability can give you an edge when you recruit and serve clients…as long as you realize, “It’s not about you.”

vulnerability in storytelling
Photo by Tran Mau Tri Tam on Unsplash

One time I told a story to a friendly social group. Afterward, someone later complimented me on being “vulnerable.”

I was horrified. I wasn’t being vulnerable.

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com