The Secret To Selling Yourself With One Story

With the current buzz about storytelling, you might feel pressured by the advice to, “Tell your story.”

But what most people won’t tell you is, how do you find the one story that will help you sell yourself — the difference-maker?

Note: If you’d like more details, check out my video on telling a selling story.

Here’s what a no-sell story looks like:

An author had just published a book on loneliness. Back in those days, authors gave book talks. Then they answered questions.

One of the author’s first questions was, “Why did you choose to write about this topic?”

“My agent thought it would be a good topic,” she said, “because there’s a lot of buzz around the topic and we could find a publisher.”

This story has the ring of truth to it. It fits the definition of an origin story. But will it sell? No way.

Choose your brand story based on your archetype.

Your brand story will be your core, defining story. So it’s important to match your story to your brand. Most successful businesses have branded on one of 5 story types: the innovator, the role model, the celebrity, the educator or the passionate advocate. You can…