The Secret To Writing Copy That Commands Audience Attention

On the list of 15 things you don’t know about me is the item, “I used to be a volunteer for historical tours in Philadelphia, sponsored by a group dedicated to preserving the city’s amazing landmarks.” ”

When you’re guiding a group of people around the city, surrounded by noise and traffic (we always said museum guide have it easy), you have to find a way to hold their interest.

Commanding attention — whether with a tour group, a workshop, or a class, is all about creating energy.

Reading from notes? Energy destroyed. “Lively stories and anecdotes? Energy goes way up.

The same idea applies to creating your online persona, which is defined as the way others perceive your online personality. When your website, blog, and sales letters radiate energy, your readers want to hang around — just as we all enjoy spending time around vibrant, high-energy people.

In fact, it’s a lot like guiding a tour group: you’ve got LOTS of competition for your attention.

To get started, here are 5 ways to create high-energy content that keeps readers riveted:

(1) Use strong verbs that carry emotional charges and communicate energy.