How To Add Selling Muscle To Your Wimpy Copy

Copywriting needs to be strong and confident for business success.

For my entire adult life, I’ve held gym memberships, attended dance exercise classes, and lifted weights. People often assume I was a tomboy who played sports as a child.

Alas, I was a wuss and a wimp. In high school, I could have won awards for “Most Creative Excuse To Escape Gym Classes.” The weight room terrified me. Back when I started, you’d see only guys in there. Big guys with big biceps.

That’s probably why I like working out so much. I never thought I could do it.

It took me a while to get used to my new identity as a “fit person.” I would be stunned when people would say, “I can tell you work out.”

How did they know? Later I, too, learned to detect the subtle but unmistakable signs of a fellow gym rat.

The Landing Page Fitness Test

Similarly, before I started studying copywriting, I would be impressed with anything that looked like a landing page: “You mean, an ordinary person just wrote that?”

But soon I learned to look at landing pages critically. Every landing page could function as a model to learn from or an example of a “don’t do this” for copy coaching clients.