The Wrong Way To “Get Personal” In Your Marketing

If you want to add a personal touch to your marketing ommunications, here’s how to do it.

Photo by Wendy Aros Routman on Unsplash

A few years ago I participated in a special event for online marketing. The organizer, a genuinely caring person, wanted to send participants a gift. She sent a box of caramel candy. I appreciated the gesture, but I had to give away the candy. I just don’t eat caramels.