This advice will guarantee you a very, very bad story
Storytelling for small business: focus on building your brand
After I wrote the first draft of this post today, I checked my email. A marketing coach was advising readers who were uncomfortable sharing a story of personal trauma.
“People want to see you as a kind, caring person,” she said (well, not exactly — I want to add an element of disguise). “So go ahead and share. You don’t have to tell us everything but even a small part of your story will be helpful.”
Yep…that’s my daily dose of cringe.
==> Listen to the podcast on this topic. Episode #86 on Apple, Spotify, Google, or your favorite platform.
Every day my email inbox gets filled with personal stories that would be better left unshared. Raw details of a bitter divorce. Episodes involving misplaced underwear. Family members involved in illegal activity. Dark moments when nothing seemed worth waking up for.
OK, I rarely get all those stories every day…but there’s usually at least one.
People who are otherwise smart, savvy, streetwise business owners somehow share these episodes…because they’ve gotten really, really bad advice. They’ve gotten advice from coaches like the one I found today.
