This advice will guarantee you a very, very bad story

Storytelling for small business: focus on building your brand

Cropped from an image by Dushawn Jovic on Unsplash

After I wrote the first draft of this post today, I checked my email. A marketing coach was advising readers who were uncomfortable sharing a story of personal trauma.

“People want to see you as a kind, caring person,” she said (well, not exactly — I want to add an element of disguise)…