This is not the way to advertise for a copywriter
“Rockstar” copywriters don’t come cheap. They’re not answering ads. And do you really need one, anyway?
A business owner was complaining, “I need to hire a freelance copywriter. I know there are many hungry copywriters out there…but they’re not responding to my ads.”
Why was this business owner getting such a poor response?
1 — He asked for a “rockstar copywriter” for $20 an hour.
Rockstar copywriters make 5–10x per hour what he’s paying.
Anyway, what’s a rockstar? Get more specific about the qualities you need.
2 — He wasn’t specific about the job.
He just said, “Copywriter wanted…” but for what?
Some copywriters specialize in sales letters. Some work on email marketing campaigns. Some work on really esoteric projects.
3 — His ad said, “Applicants will be required to complete a trial assignment.”
If he’s paying for the job, he needs to say something like, “We’ll start off with a small project and see how it goes.”
If he’s not paying for the test, he can expect to attract copywriters who are…
