This is not the way to advertise for a copywriter

“Rockstar” copywriters don’t come cheap. They’re not answering ads. And do you really need one, anyway?

Image by Daniel Thomas on Unsplash.

A business owner was complaining, “I need to hire a freelance copywriter. I know there are many hungry copywriters out there…but they’re not responding to my ads.”

Why was this business owner getting such a poor response?