This is the first step to differentiate your services

Photo by Eric Prouzet on Unsplash.

If you’re a service-based business, one question keeps coming up…

…when you sit down to write a sales letter or web page
…when you hire a copywriter or marketing consultant
…when you set up your LinkedIn page
…every time someone asks, “What do you do in your business?”
…when you plan your next offer



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Cathy Goodwin

Cathy Goodwin


Helping entrepreneurs and independent professionals grow their businesses one story at a time.