How to fix the most common storytelling mistake

Cathy Goodwin
3 min readMay 6, 2023

You’re telling a story and you want to get attention, respect, and followup. Here’s the one BIG mistake a lot of storytellers make…especially if they’re veterans.

You’ve got your story. Maybe you wrote out the whole sequence or you took bullet notes on 3×5 cards.

Now you’re getting. ready to go live! I’ll be sharing strategies for telling your story on next week’s free webinar: Telling to Sell.
Meanwhile, here’s a tip to consider…it seems simple, but veteran speakers are especially likely to miss it.

An article in Inc. Magazine shares tips from Wharton professor Jonah Berger, author of the book Magic Words: What to Say to Get Your Way.

One of his tips is deceptively simple. It’s one you’ll get if you join a Toastmasters group. “Watch the ums, uhs, and fillers. Replace them with pauses.”

You come across as powerful when you replace a filler word with silence.

Being comfortable with long pauses shows you’re in control. When I was a college professor, I knew the class was with me when I could hold a long pause. As a stand-up comedian, pauses are a critical part of every set.

Frankly, losing the filler words requires practice.

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com