To reach more clients, match your product to their backstory.

A simple tweak can transform their response.

Photo by Sangga Rima Roman Selia

One way to reach more buyers is by responding to their backstory…sometimes with just a small tweak that makes a big difference.

For example, giveaways and summits have become popular among business owners who use online marketing. In fact, they’re becoming so popular I’ve gotten cautious. Too many of us have unopened “free stuff” sitting on our hard drives.

But I did say a firm “yes” to participating in Ellen Finkelstein’s Uniquely You giveaway.

For one thing I’ve known Ellen for years. She’s down-to-earth and a straight shooter. She’s also a solid Role Model archetype. (She’s still getting used to the idea. You can estimate your own archetype with this free quiz.)

But even more, Ellen also realized that too many giveaways are just piling up “someday I’ll read this” info products on our hard drives…one more way to add stress to a busy business owner.

Here’s the backstory I see behind this giveaway:

The problem — needing information (and sometimes not being sure what information Is needed)

The obstacles — it gets expensive and time-consuming to try out a handful of different options