To reach more clients, match your product to their backstory.

A simple tweak can transform their response.

Photo by Sangga Rima Roman Selia

One way to reach more buyers is by responding to their backstory…sometimes with just a small tweak that makes a big difference.

For example, giveaways and summits have become popular among business owners who use online marketing. In fact, they’re becoming so popular I’ve gotten cautious…