Member-only story
To reach more clients, meet them where they are.
It’s SO easy to target newbies…but sometimes your clients have been through the wars. It’s not their first rodeo.
Several years ago I was looking for a new email marketing system. I’d tried several different programs. They were all driving me crazy. For instance, one program charged by the list, not the person. If subscriber Mary signed up for 3 of my lead magnets, she was counted as 3 subscribers and I’d be charged accordingly.
When I was looking for a new service, I went right to the features section. I was well aware of the benefits of an email marketing system. I just needed one that was right for me. Eventually, I settled on ConvertKit, which I use to this day.
So my list included things like how subscribers were counted. I needed a responsive help desk. I’m not into DIY — I believe I was put on earth to keep the help desk from being bored. And I needed a super-simple interface with good UI.
What surprised me was that most of the services I dealt with didn’t seem to understand why people signed up. I wondered if they’d bothered to find their clients’ backstories.
A lot of them promoted their software as “easy” or even “a good way to get started.”
That’s a good concept if most of your clients bring a backstory of, “I am just…
