Transform Your Guest Post From Time Sink To Traffic Generator
Guest posts help entrepreneurs grow their businesses, but only when you use them strategically.
When I work with clients on website development projects, or when we create a sales page for a course, I’m often asked, “What’s the best way to promote this project?”
Sometimes the best answer involves advertising, such as Facebook ads. Sometimes you’ll do best with teleseminars and webinars. For creating a long-term online presence, one method that’s worked for many business owners is guest blogging.
You’ll find a lot of buzz about guest blogging, along with a lot of misinformation. I’ve had lots of surprises on my own guest blogging journey.
What is guest blogging?
“Guest blogging” means that you write an article — i.e., a blog post — for someone else’s blog. As the guest blogger, you get exposure to a new audience. If you’ve chosen well, you’re gaining entry into a community that’s already established. It’s like being invited to address a lunch meeting of a professional association, but without the face-to-face component.
