Member-only story

Traveling for the holidays? Take your story with you.

Cathy Goodwin
3 min readNov 9, 2023

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Your story opens a connection with people you meet anywhere you go.

Image by JEShoots.com on Unsplash

Recently I read about a mom whose daughter was headed to the United States Air Force Academy. The mom was thrilled but she was having trouble explaining to her neighbors. She kept getting questions like, “But why doesn’t your daughter go to college? She’s really smart!”

That’s a mom who truly needs a story.

If you prefer, you can listen to the podcast version of this article. Click here.

As a first draft, she could say, “Darlene’s always wanted to be a pilot. So she was thrilled when she found out the US has a special 4-year college that’s the best place to go if you want a flying career.

Of course, there’s a catch: they’re even more selective than the Ivy League. So Darlene’s been playing rugby and studying science and doing a million other things. She knows it’ll be hard but …”

Of course, she’d need another story when her neighbor says, “But that’s not very ladylike, is it?”

“They just don’t get it, do they?”

It’s often hard to explain something you’re passionate about to people who have no idea those things existed. This challenge comes up at networking events, especially if you’ve got a new-to-the-world…

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Cathy Goodwin
Cathy Goodwin

Written by Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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