How to reach clients by recognizing their “last straw” moments.

Entrepreneurs who are service professionals will attract clients who realize they need help and they need it now.

Image by Matthew Waring on Unsplash.

If your services relate to problem-solving, I’m willing to bet that few people will call you for an appointment until they’ve experienced a sharp defining moment. Psychologists call these experiences “crystallizing moments” as things come…

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Cathy Goodwin

Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com