Photo by André Freitas on Unsplash

Turn Ordinary Things Into Valuable Objects With Storytelling

Cathy Goodwin

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Some years ago an anthropologist and a writer teamed up on the Significant Objects project. They visited local thrift stores, buying 129 objects, each valued no more than $2.

They invited professional fiction writers to create short fictional stories about each object. For example, author Mimi Lipson wrote about a mug with the word “Halston” on the lower edge:

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com