Two ways to get better results from your marketing content

Copywriting gets frustrating but stubbornly sitting at your desk won’t get you past a block. These 2 methods will.

Business owners often become frustrated with the process of copywriting (and copywriters, too!). Often this belief comes from a misconception about how the process works.

Anyone who’s written professionally knows that writing is rarely a linear process. Very few writers sit down at their desk or keyboard, dash off a page or two, send it off, and wait for the money to roll in.

Here are 2 surprising ways to create better copy

(1) Don’t rush to the keyboard to start writing…and don’t stay there when you get frustrated.

The majority of writers spend more time revising than writing. I certainly do.

For content creators who write in support of marketing, there are 2 extra steps: finding your prospect’s story and finding your own brand story. Without understanding these steps, it’s impossible to write persuasive copy.

You also need two types of time: actual writing time and calendar time. I might spend an hour at the keyboard writing a sales letter. But that hour probably won’t happen in one swoop. I might draft some bullet…