Use your intuition to choose your best business story

Image by Edz Norton on Unsplash.

Psychological theories go in and out of fashion. Right now we’re hearing a lot about “mindset” and we’re not seeing books or articles about intuition.

That’s a shame because intuition is not woo-woo. It’s an extremely powerful source of guidance if you know how to listen. It’s that inner voice saying, “Don’t do it….” Or on the contrary, “ignore your fears and forge ahead!”,

I recently heard a marketing expert — someone I really respect — encourage people to follow through when they get excited about an idea. Too many people, he said, just store the idea away on their hard drive…and as a result, they miss out on big opportunities.

I see that with clients who get excited about stories. They really, really want to tell a particular story. When I’m honest with my usual analytical advice, I often point out that’s not a good story for them. I can suggest better stories for their marketing.

But I could be wrong.

If my client knows how to read her intuition, she may realize that she needs that story to connect with her market. She may not even know why she needs to tell that story.

The real question is, how do you know what your intuition is telling you?