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What Really Keeps Clients From Signing Up To Work With You

Cathy Goodwin
3 min readAug 30, 2020

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entrepreneurship and small business marketing with your client’s bringing baggage
Image by Free-Photos from Pixabay

If you’ve read even one popular psych book, you know every relationship comes with baggage.

  • Your last one ended with everybody crying.
  • You felt betrayed because you’d trusted that person so much.
  • Or you had a great experience and mutually agreed to part ways on a positive, loving note.

When you someone new, you come with all those memories, buried emotions and, traumas. It takes a while to put all that in the past…and you’re wary at first.

Or maybe you think, “I know what I’m doing now. I’ve learned from my experience. This one’s going to be great.”

So it seems reasonable to believe your prospects come to you with a stack of baggage.

You’ll discover the contents of their baggage truck when you dig into their backstory.

Thanks to Loïc Mermilliod for sharing their work on Unsplash.

“Last time I hired a web designer, he charged me a bundle and then disappeared when the job was half done.”

“The last lawyer I hired was rude and sarcastic, and he never returned my calls.”

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Cathy Goodwin
Cathy Goodwin

Written by Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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