What Successful Entrepreneurs Can Teach You About Copywriting

Are you a busy, successful business owner? And still writing your own copy?

All too often business owners find they’re paying more to write their own than they would if they hired a professional copywriter. They’re down to the wire and realize they just don’t have time or energy to write another 10 pieces of copy for that launch. And now they’re delayed.

When you delay launching a program because you don’t have time to write the copy, you’re actually paying yourself far more than you’d pay a professional copywriter. When you delay till the last minute, you’re scrounging to find a copywriter (our schedules fill up!) and you’re under pressure.

Here’s why you may do better to hire a copywriter than to DIY.

(1) Copywriting is a skill. It’s not like writing a brochure, business letter, a technical report or user manual.

You may have solid expertise in financial services, consulting, legal services, tech, mental health or medicine. But copywriters are experts in planning and writing to persuade your best prospects to become your own clients.

Learning this skill can take years. Fine-tuning the skill takes even longer. Copywriting styles change over time. They vary by purpose and by field. It’s difficult — probably…