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What Writing Comedy Has Taught Me About Website Copywriting

Cathy Goodwin
6 min readApr 24, 2020

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Copywriting and marketing lessons for entrepreneurs from standup comedy

A few years ago, I found myself taking a class in sketch comedy writing. I’d achieved some success with improv and standup comedy. I loved performing and could (usually) make people laugh from the stage. So I figured the class would be a breeze. After all, I’m a professional writer.

Alas, my first attempts at writing comedy sketches were more likely to provoke a puzzled frown than a hearty laugh.

When it came time to turn in our first assignment, I knew I wasn’t being funny … but I had no idea how to make my sketch funnier.

What I did bring to the table (literally) was a lifetime of writing. I know that first drafts can be horrific … but if you don’t write that awful first draft, you won’t have a final gem.

I also know that when you’re stuck, the best thing to do is share, talk, and get reactions from other people.

Photo by The Climate Reality Project on Unsplash

Sure enough, my classmates were polite enough to keep a straight face (not always a good thing in a comedy class) when my turn came to present. And they did give me some great ideas for…

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Cathy Goodwin
Cathy Goodwin

Written by Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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