Member-only story
Two Target Markets Means…How Many Websites?
My first website online was developed to support my career consulting business. It’s still functioning as midlifecareerstrategy.com
After I started offering copywriting, training and consulting for small businesses, I decided to keep the websites separate.
It’s not much extra work. But, more importantly, each audience responds differently to discovering that I have these two business interests.
The career audience doesn’t care at all. A typical client’s backstory is, “I’m at a difficult crossroads in my career. I may need to start a side hustle. So it’s nice to find someone who combines business and career knowledge.”
The business audience often cares. In one live presentation, I opened with the statement, “You can use this in your career or in your business.” One person said, “I almost tuned out as soon as I heard the word ‘career.’ I sensed this was not for me.”
Another business owner questioned whether I was still available for copywriting. “I saw you had a post about careers,” she said. “Have you pivoted?”
So my direction was clear. Keep the websites separate. Use the business URL unless I am addressing solely a career audience.
