Who’s the guide in your selling story?
The way you describe yourself in your story will have a huge impact on whether it sells.
Remember Cinderella? She had a fairy godmother to act as a guide. Just a wave of the wand and Cinderella had her dreams: a ticket to the dance, complete with gown, slippers, travel, and footmen.
A modern godmother would also give her some advice on making conversation with strange princes…but presumably that happened magically, too.
Today’s guides are different.
To remind you, Cinderella is the hero. Her problem? Getting to a ball. Her family, collectively, is the villain.
She’s sitting alone in the cinders, feeling sorry for herself, when her guide appears.
Unlike your clients, Cinderella doesn’t have to make a decision. She doesn’t interview a series of guides to see who’s the best. Maybe another godmother would give her a 3 AM deadline, instead of midnight? We’ll never know.
But here’s how you’re different.
Your hero has to go through a choice process. What does she really need? Personally, I think she needs a lot more than a ticket to a ball; an assertiveness course with the goal of self-empowerment would go a long way with Cinderella.
