Don’t make this mistake when you target your copywriting

Almost all service-based businesses are heat-centered.

Business coaches and copywriters often target “conscious” heart-centered businesses such as energy healers and life coaches. They are seen as separate from businesses such as lawyers, financial planners, insurance brokers, and other business consultants

The assumption is that some business owners are more sensitive, concerned, and caring than others.

What’s the difference between “heart-centered” service business owners and those who unabashedly say they are in business to make money?

From a copywriting perspective, the gap is not as great as many marketers suggest. Often this assumption is based on three myths.

Myth #1: Only heart-centered business owners care about helping clients.
Reality: Most ethical service business owners love their customers and want to help them.

Let’s consider a financial planner who coaches a couple out of debt or finds a way for their kids to go to college.

Or talk to a lawyer who unites families torn apart by international boundary lines, or who rescues the reputation of someone unfairly accused of a crime.