Why choose a copywriter for a marketing strategy session?
I offer several opportunities for consultation with me, as well as copywriting and copy coaching.
But, my clients sometimes wonder, why hire a copywriter to discuss business strategy? Aren’t there strategists who have never written a line of copy?
1 — Copywriting is all about strategy.
We have to know how you’re positioned in the market. Who are your clients? Do you have competitors? What’s your online persona? If you’re a service-based solopreneur, I call this your story archetype.
2 — Copywriting is immensely practical.
Some branding consultants are very good and down-to-earth. I can readily translate their ideas into copy.
But others are hopelessly theoretical and dream-driven. One consultant advised me to focus on coffee, since I have a lot of energy. I could have “coffee pot courses” and “espresso consultations.”
The only problem was, why would clients care? Do they want someone with a lot of energy or do they want someone whose copy will sell for them?
Eventually, your strategy has to be turned into marketing materials. Some strategies can’t be coded in words. I had one client who was advised that her target market had some relation to unicorns and elves. I…
