Why Entrepreneurs Can’t Attract Clients By Borrowing Their Mentor’s Story

Small business owners need to find their own marketing message and their own answer to the “What’s Your Story” question.

If your inbox looks like mine, you’re getting all sorts of invitations to events that promise to help you

… create a launch that will bring you $30K in a week or two (with no work, of course)

… develop a script for discovery sessions that will convert prospects to clients faster than a griddle converts batter to pancakes

… build on a proven structure to create an info product that will make your computer spin words into gold

So why do so many people sign up for these programs and see few or no results? It’s like following a recipe to the letter — and then getting a cake that tastes like sawdust and looks flat too.

Why The Recipes Fail

You may wonder, “Why do you claim you’ve got the answer?” That’s a good question. The reason is that business owners often come to me *after* they’ve started these processes. When we work on creating a solid foundation — branding, copywriting, and strategy — we start to see the gap between idea and implementation.