“Why isn’t my story selling?”
Everybody says you transform your business with a story. So why not yours?
I’ve been reviewing websites and notes from readers in the last few days. One question that comes up is, “Why isn’t my story working? I have a story. I tell it often. But people seem to shrug it off.”
Reason #1: They can’t find your story.
If you include a story on your website, make it easy to find. Use graphics to make your story stand out so people won’t miss it.
Your home page probably doesn’t feature a story unless it’s a blockbuster, game changer, and award winner. Consider moving your story to your “Servces” or “About” Page.
A landing page for a lead magnet can be a very good place for a story. Sometimes it’s the whole page. And if it’s a good story, people will be moved to click right away.
Reason # 2: You are not telling a selling story.
You are telling a branding story, not a sales story. Or you’re telling a personal story that doesn’t make people say, “I want what she’s having.”
Your story may help your audience see you as likeable and friendly. That’s still not a selling story.
