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Why Online Marketing Advice From Big-Ticket Gurus Isn’t Working For You
If your inbox looks like mine, you’re getting all sorts of invitations to events that promise to help you…
… create a launch that will bring you $30K in a week or two
… develop a script for discovery sessions that will convert prospects to clients faster than a griddle converts batter to pancakes
… build on a proven structure to create an info product that will make your computer spin words into gold
Most marketing consultants (including me) can help you do these things and a lot more.
So why do so many people sign up for these programs and see few or no results?
It’s like following a recipe to the letter — and then getting a cake that tastes like sawdust and looks flat too.
Why The Recipes Fail
You may wonder, “Why do you claim you’ve got the answer?” That’s a good question. The reason is that business owners often come to me *after* they’ve started these processes. When we work on creating a solid foundation — branding, copywriting, and strategy — we start to see the gap between idea and implementation.
By way of analogy, you won’t know why your recipe doesn’t work till you bring it to someone with a test kitchen.
