Why Power Stories Are The New Power Words in Copywriting

When you’re a copywriter, people often ask, “Are there some magic “copywriting power words” you can use to jazz up my copy?”

Google “copywriting power words.” You’ll find lots of articles claiming to help you become a stronger wordsmith. You’ll also find hundreds of power words and power phrases.

Do these power lists really increase the results you get from your copy? The answers are mixed.

Certain words and phrases will punch up your copy.

But that’s not where the power lies.

Steve, an executive coach, has developed a proven method for senior corporate executives to advance their careers by making connections at networking events and using creative techniques on LinkedIn. His brand is all about teaching clients to advance through relationship building, based on his own experience as a corporate vice president of finance.

Steve could begin writing his copy with a list of copywriting power words, such as…

• Immediately
• Profit
• Best
• Win
• Ultimate

Some will be effective in Steve’s copy; some will actually detract from his message because they’re…