Why your business story does not have a fairy godmother, wizard, or genie in a bottle

There’s no room for magic in a business story!

IMAGE BY DASSEL ON PIXABAY.

If you’re like most business owners I know, you have a secret wish. You also have a very long not-so-secret “To Do” list. And your secret wish is for someone to come along and magically wipe out your entire list.

Let’s face it: a lot of problems, in all arenas, are solved by everyday slogging it out. If we want to save money, we cut back on expenses. If we want to lose weight, we cut back on calories and eat food that (let’s be frank here) isn’t as much fun. A blueberry muffin or a serving of broccoli? No contest.

In business, a lot of problems are solved by boring, repetitive tasks.

I have on my “to do” list an item to move some of my courses to a new platform. Other items are incredibly boring, like learning new software. It’s about as much fun as learning to use a new toaster.

So when you tell a story, your hero is a client with a problem. The client doesn’t know how to solve the problem. Enter the guide — you.

You’re not performing magic.

You offer a repeatable, proven process to solve the problem. Almost always you involve the client…