Why your clients will enjoy being featured in a case study (even if you’re not a big company)

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Business owners often consider writing case studies but get stuck on one concern: “Won’t it bother my clients if I create a case study around them?

Case studies can be so helpful for building your business…but you might fear your current clients will resist the whole idea.

Actually, your clients will benefit a great deal from working with you to create a case study. Here are just 3 of the ways they’ll benefit.

1 — As you ask questions, your clients will begin to see their own business in a new way.

They’re reviewing the way you worked together. They’ll relate their current challenges to the way you worked with them to solve their problem.

Have you noticed that, when you talk through a challenge, you develop new and novel insights? You’ll encourage them to see patterns that will help them in their current environment.

2 — By sharing your case study, they’ll send a message to their own clients and prospects.

Let’s say your case study focuses on a project that makes them more productive. Without making the point directly, your client shows they place a high value on serving their clients more effectively. They gain additional credibility…