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Write a winning pitch to be a podcast guest or guest blogger
A pitcher knows exactly where to throw the ball because he studies the batters. A great guest pitch means studying the host.
In the last 2 years, I’ve been on the receiving end of many pitches. I started a podcast, grew my blog, and was asked to coordinate a speaker series for my business school alumni.
For most of my life, I’ve been on the other side. I studied tips on “how to write a great pitch.”
But I only recently realized how easily business people — even those with considerable experience — can toss something together and expect to be invited.
This article draws from my Udemy course: Guest Blogging For Traffic, Leads & Clients. Click here to learn more.
Just a few of the pitches that showed up in my inbox…
1 — The hired-gun professionally-written pitch.
A professional with multiple degrees and accomplishments sent the email equivalent of a glossy folder with inserts. Someone had put a lot of energy into writing up the person’s qualifications. They included headshots and a bio.
Unfortunately, whoever paid for this service deserves better. It was obvious that a publicist had sent it to a number of podcast hosts, with the…
