You just created something new. Does that mean you’re an Innovator archetype?

Cathy Goodwin
2 min readMay 23, 2024

Everyone should innovate. Not everyone should market as an Innovator achetype.

Image by Simon Hurry on Unsplash.

Believe it or not, you can gain credibility by innovating within your field. You can come up with a new way to do something or a new framework to help people categorize their ideas. You can question common wisdom.

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com