Your brand starts with your client’s backstory

It’s the story your client tells — not your story.

Image by s-o-c-i-a-l-c-u-t on Unsplash.

We’re often told, “Tell YOUR story to your clients.” But it’s the client’s backstory — not YOUR story — that’s your starting point.

For example, here are some client backstories that do NOT fit what I can offer: