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How to build on your strengths to create a profitable offer that can’t be duplicated

Let your unique entrepreneurship style guide you to your one-of-a-kind brand.

Cathy Goodwin
4 min readSep 25, 2019
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’Tis the season for the WNBA playoffs. I was in Seattle when “my team,” the Seattle Storm, won the league championship in 2010. They won again last year in 2018. Both times they had home-court advantage and a double-bye.

This year the Washington Mystics look to be the winners; I saw them in a live game last June and they’ve become my second favorite team. They’re close to Philly where, alas, we have no women’s team to call our own.

One reason some basketball teams are more fun to watch than others is that they’ve got players who hold our attention. You don’t have to see the number on their jerseys to know who’s running down the court. Bill Russell, the basketball icon, has talked about the way sports figures develop their own signature styles of play.

Artists just can’t help being original.

Similarly artists develop their own style, even at the beginner level. In my ceramic sculpture class, most of us recognize each other’s own work. We develop a style without trying. My classmates often recognize my work from the studio shelves.

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Cathy Goodwin
Cathy Goodwin

Written by Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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