Entrepreneurs: Use storytelling to reach prospects who’ve heard it all before

Copywriting tips to replace that tired old fish story.

Image from Damir Spanic on Unsplash.

Anita just got back from a family reunion. Everything went well, she said, except for that one uncle who shows up every time and tells the same story over and over again.

“A fish story — the one that got away? No, but it might as well be. It’s a great…