Cathy GoodwinCritical Thinking: Getting past the flash and excitement to learn the truthMost people haven’t learned to think critically even if they have college degrees.1d ago1d ago
Cathy Goodwin“How to” is different from “How I did it”A how-to story doesn’t have to be dull.4d ago4d ago
Cathy Goodwin“I told all my stories! I have nothing left to say.”Can you reuse and repeat what they’ve seen before?Jun 21Jun 21
Cathy Goodwin“Why isn’t my story selling?”Everybody says you transform your business with a story. So why not yours?Jun 19Jun 19
Cathy GoodwinHow stories help explain what you doYou promise your clients a desirable outcome. But how do you explain what you offer?Jun 101Jun 101
Cathy GoodwinThe Challenge of Being RelatableDo people read your stories and admire you…or do they just think you’re weird?Jun 81Jun 81
Cathy GoodwinYour brand starts with your client’s backstoryIt’s the story your client tells — not your story.Jun 7Jun 7
Cathy GoodwinDo you have a brand story or a selling story?Storytelling for business means your story has a purpose. Otherwise, it doesn’t need to be told.May 30May 30
Cathy GoodwinOnly part of the story: Don’t leave out Chapter 1.You’ve got a Lead Magnet — but that is Chapter 2.May 27May 27
Cathy GoodwinYou just created something new. Does that mean you’re an Innovator archetype?Everyone should innovate. Not everyone should market as an Innovator achetype.May 23May 23